US consumers will be sensitive to tariff-related price increases: Paul Zimnisky
The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.
Vaani Kapoor Stars in Jewelbox’s First Diwali Campaign Celebrating Family Bonds and Diamonds
Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”
Jewel Goldi (India) Partners with IIG to Elevate Retail Experience in the Digital Age
In a forward-looking move to enhance the retail experience in the age of the well-informed consumer, Jewel Goldi (India), an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to launch a customised corporate training program
Gargi Unveils ‘The Ultimate Cheat Code’ Campaign, Turning Everyday Slip-Ups into Sparkling Gestures
Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment
Khimji Jewellers Unveils ‘Raunak Wali Diwali’ Campaign with Unmissable Festive Offers in Odisha
Khimji Jewellers, Odisha’s esteemed jewellery brand, has launched its festive campaign ‘Raunak Wali Diwali,’ offering remarkable discounts on gold, diamond, silver, CZ, fashion jewellery, and luxury watches, to brighten Diwali celebrations for jewellery enthusiasts across the state
Tanishq Launches Heartfelt Campaign Celebrating the Modern Indian Bride
Tanishq's wedding jewellery brand, Rivaah, has launched a poignant new campaign that highlights the modern Indian bride's role in shaping her wedding journey
Silvostyle reveals a new avant-garde brand campaign for the digital natives
Silvostyle has unveiled a cutting-edge brand campaign tailored for today's digital-savvy generation, comprising Gen Z and Millennials
Idris Elba Reveals Golds Untold Stories
The World Gold Council announces the release of a new documentary: GOLD: A Journey with Idris Elba, created in partnership with Pioneer Productions.
Senco Gold & Diamonds Unveils Rajwada Vivaha Collection & Ad Campaign
The Indian wedding focused campaign stars Kiara Advani
WGC Launches Marketing Campaign - Power your portfolio with gold
The campaign aims to create awareness on gold's role in an investment portfolio and drive adoption amongst new-age young investors
PGI Launches Two Brand Campaigns Amidst Wedding Season
Both stories of the ad campaign #CommitToLove capture the rare and myriad values of modern love
Kalyan Jewellers Celebrate India’s Passion for Football with the Launch of Es Vida
The brand’s gender neutral limited edition jewellery ad campaign features footballers Harmanjot Singh Khabra and Nganbam Sweety Devi
WGC & GJEPC Tie-up to Launch the New Look of the ‘You Are Gold’ Ad Campaign
The campaign aims to increase awareness, relevance and adoption of gold jewellery among young Indian women
Kalyan Jewellers brings in festive cheer with the launch of its Onam 2022 Digital Campaign
The brand celebrates the ‘Tradition of Togetherness’ with Onam Special TVC featuring brand ambassadors Manju Warrier and Wamiqa Gabbi
PNG Sons launch Regional Language Flavoured Campaign
The brand’s new TVC emits flavors of delectable Solapuri chutney!
